A cool stay option for the Millennials
By Akshita Gupta
This impressive open house innovational brandâJO & JOEâlaunched by Accor Hotels in 2016 is an amazing approach towards dynamic lifestyle of Millennials . Its purpose is to connect people by creating more space for them to blend in. The brand created a new kind of hospitality which is a combination of private accommodation options such as hostels, hotels and private rental formats. It also assures distinctive experience in terms of service, catering and design approach.
AccorHotels bought the six houses that make up the architectural complex of âLargo do BoticĂĄrioâ, in Cosme Velho, it focuses on meeting the expectations of millennials and at the same time promoting the value of culture of sharing, spontaneity and experience, and the concept is designed to foster interaction and the collaborative spirit of community.
Features that will describe the brand clearly-
â˘ Walls of inner and outer world both is broken down by creating the common area and at the same time keeping in check the privacy of millennials.
â˘ The brand described it's infrastructure âJO&JOE will have an area of 3,520m2 built on a 6,000m2 site, comprising a total of 350 beds, including 70 rooms and apartments that will be able to accommodate up to 10people, as well as private homes and penthouses. The complex will have restaurants, social areas, pools, a barbecue and a co-working space so that everyone, whether locals or tourists, can enjoy their stay.â
â˘ âThis lifestyle destination aims to become and remain one of the main hotspots in the city both for travellers and locals,â said FranĂ§ois Leclerc, VP Brands & Operations JO&JOE.
â˘ JO&JOE will offer countless events for Townsters as well as Tripsters whether it is a concert, a yoga class or a DIY workshop.
â˘ The brand ensures that their staff includes passionate defenders of human relationships, caring deeply about giving guests the most personalised experience possible.
Main attractions will be
â˘ The large bar at the heart of the Open House will be one of the attractions, open until 2am, with beer and cachaĂ§a specialties, and a capacity of up to 300 people.
â˘ A juice bar is also planned for those seeking a healthier option.
â˘ A cultural and artistic space is also part of theproject, as well as an area for celebrations andevents.
â˘ Minibuses will transport guests to the beaches of Copacabana and Ipanema, as wellas surfing spots such as Grumari, Joatinga and Prainha.
â˘ Shuttle buses will also be provided to facilitate transfers between the new JO&JOE property and GaleĂŁo and Santos Dumont airports.
â˘ The hotel's food menu will start at INR 780 approx.
â˘ Room rates will start from INR 2000 a night approx.
Creating a home-like environment for the Tripsters it is creating a buzz in town by setting a new cool trend among millennials.
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