TLFMagazine -Have you been to Azerbaijan yet?

Have you been to Azerbaijan yet?

Have you been to Azerbaijan yet?

Tourism from India to Azerbaijan increased by 80% in 2019 compared to the same period last year and the recently held  three-city roadshow in India is the tourism board ’s attempt to increase it even further


Azerbaijan Tourism Board (ATB), the national body that supports Azerbaijan’s growing tourism industry, held a three-city roadshow in Indiafrom 9-13 September and visited Delhi, Bangalore and Mumbai. The event boughttogether key travel industry leaders in the region to build valuable connections between the countries.


H.E. Ashraf Shikhaliyev, Ambassador of the Republic of Azerbaijan to India, Officials from the Azerbaijan Tourism Board, led by CEO, Florian Sengstschmidand Nazim Samadov, Deputy Director Executive of Azerbaijan Airlines / Buta Airways Director attended the roadshow. The unique platform gave Indian trade partners and travel agents an opportunity to learn about the diverse experiences that Azerbaijan has to offer.Similar setups took place in Mumbai and Bangalore, with delegates interacting with over 900 Indian retail partners including tour operators, travel agents, cruise specialists, wedding planners and MICE representatives.


With a direct flight from Delhi and a simplified electronic visa procedure for Indian passport holders, tourism from India to Azerbaijan increased by 80% in 2019. The new initiatives are expected to improve Azerbaijan’s ranking among countries with a high tourism contribution towards national GDP, according to the World Travel and Tourism Council 2018 Impact Report. It is forecast to be at 6% per annum over the course of the next 10 years ranking it amongst the world’s top 20 high potential countries.


This follows the launch of ATB’s marketing campaign ‘Take another look’ which encourages travellers to discover Azerbaijan’s hidden gems and aims to double current in-bound tourism by 2023.


Why visit?

Situated at the crossroads of Eastern Europe and Western Asia, Azerbaijan has nine of the world’s eleven climate zones, offering travellers an affordable European experience all year round. From Baku’s modern Flame Towers to the depths of its UNESCO-listed Old City, there is something for everyone in Azerbaijan. Whether travelling as a group or as a solo traveller, its life and energy are infectious. With bazaars and jazz clubs, it’s also an ideal destination for family holidays, honeymoon travel and destination weddings.


“Azerbaijan is the ideal destination for numerous reasons. With excellent connectivity and a wide variety of experiences, Baku is an affluent city with modern infrastructure. It is still a relatively unexplored destination, which is a key selling point for Indian tourists who want a unique experience,” says H.E. Mr. Ashraf Shikhaliyev, Ambassador of the Republic of Azerbaijan to India.Adding another reason, Florian Sengstschmid, CEO of the Azerbaijan Tourism Board says, “The Azerbaijani people are excited to share their culture, cuisine and country with visitors from India. We encourage everyone to indulge their palate with unique flavours and expect a plethora of gourmet vegetarian options that will delight food connoisseurs.”