TLFMagazine -India’s all new experiential luxury hospitality brand

India’s all new experiential luxury hospitality brand

India’s all new experiential luxury hospitality brand

The Postcard, Cuelim

What are the things that bother you the most during a holiday? Waking up early in order to make it to the breakfast buffet? Checking out at mid-day with nowhere to go until your late night flight? Nothing else to do in the hotel besides the gym, pool and the spa? Fret not! There is a new hotel brand that may just be the solution to all your dilemmas.

Hotelier Kapil Chopra' latest hospitality venture The Postcard Hotelis a brand of unique, intimate luxury hotels in India and the world, offering transformative experiences. Aimed at the leisure seeking audience, the properties will be found in destinations by the sea, the mountains or jungles rich in wildlife.

With the local community at the heart of things, each hotel will offer unique experiences that are true to its surroundings, giving guests a sense of the neighbourhood and the destination in a way never seen before. The experience within the hotel, too, is in keeping with the times of conventional luxury hotels. This means no set breakfast hours, no buffets, and definitely no sugary welcome drinks.

In its place, will be authentic local experiences, from food, to design, to artisanal welcome cocktails, to defining your own check in and check out hours and immersions with the local community.

'What I wanted to do with The Postcard Hotel, is make luxury hotels for the modern audience but bring back the romance and charm of sun kissed holidays. We wanted it to be rich in its experience but also wanted it to be simple. We believe guests want to stay in a place where the hotel does the thinking for them, where they get the simple things right, yet offer fantastic spaces for them to relax, meet likeminded people and experience local culture. This is why, we handpick our locations and our hotels, so that guests have a different experience whether they are in Goa or overlooking the snow clad Himalayas.'


Kapil Chopra

In an unprecedented move, The Postcard Hotel has announced the opening of three luxury hotels on the opening day, ready to receive guests. The three hotels are spread across unique neighbourhoods in Goa. The Postcard Moira, nestled in one of the four heritage villages of Goa, The Postcard Velha, surrounded by 300 acres of virgin coconut plantations in old Goa; and further south, in keeping with its proposition of taking travellers back in time, The Postcard Cuelim, that houses a 350 year old chapel.

The brand is committed to building and operating 50 hotels in the next five years. In the next 12 to 18 months, The Postcard Hotel will be present in seven more destinations across the country; Uttarakhand, Karnataka, Dhauladhar Mountain Range, Sikkim, Darjeeling, Sundarbans and Kanha.

Wellness plays a crucial role in The Postcard experience, which is why the hotel went south in search of the right Ayurveda partner. Coimbatore based Purnarnava Ayurveda will create an “optimum healing environment” in the quietude of Goa, offering on site ayurvedic consultation and treatments for guests across all hotels in Goa ranging from 7 to 21 days. Forest Essentials, meanwhile, offer amenities from their exclusive range of Nargis, the Kashmiri daffodil.

Instagram @thepostcardhotel