Open your hearts to new shades of Thailand
Your favourite holiday destination is urging you to experience its offerings with new perspectives, for more a more enriching holiday
The Tourism Authority of Thailand (TAT) has launched its new marketing concept “Open to the New Shades of Amazing Thailand” in India. Mr. Yuthasak Supasorn, the TAT Governor, headed the Thai tourism team at the launch event held at JW Marriott Aerocity in New Delhi. It was attended by several senior executives from Indian travel companies, travel media and invited guests from the business community.
According to Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communication, “The Open to the New Shades concept is about asking visitors to “open” their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand.
“The communication campaign will introduce brand-new products to visitors, or reveal a new charming character of well-known destinations through creativity. This campaign is aimed at attracting more repeat visitors and also first-time visitors. Visitors can discover new perspectives in existing attractions, or indulge in experiences in new tourist attractions.
Mr. Tanes outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, and Thai Culture and Way of Life.
The event also saw guests witnessing a demonstration of Thai culture through the coloring a Khon Mask, painting Thai pattern on the hand, fruit & vegetable carving and stage performances (Muay Thai and Thai Classical Dance).