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The Pinwheel Project returns to Mumbai with its Spring Summer Edit


The ultimate shopping experience for all moms and moms-to-be on 12th April at Dome- Palace halls Entrance at NSCI in Worli


What began in 2017 by three passionate working mothers - Shouger Merchant Doshi, Ragini Vakil, and Aditi Kapur, as a passion project, is now Mumbai’s most awaited one-stop-shop for busy moms seeking high-quality products for their children edit after edit.


The Pinwheel Project is a community of fantastic vendors, not just from Mumbai, but also from all over India, including Jaipur, Bangalore, Ahmedabad, Delhi, Pune, Baroda, etc. They offer excellent products and services that are sure to meet all of your family’s needs.


This time around, there is a separate Women’s section with easy breezy wearables and accessories from designers showcasing their Spring Summer Collections.


"We are always excited for the Spring Summer Edit - it has a very fun and colourful vibe and feel. We have a lot of great cottons and fabulous summer necessities for children and moms. We have an entire Women’s Fashion Pavilion this time around so the mommies can look forward to shopping for themselves as well as their kids and that makes it more fun," expresses co-founder Shouger Merchant Doshi.


Neha Dhupia's growing community, Freedom to Feed, has also collaborated with the Pinwheel Project to provide a comfortable and safe space for mothers to breastfeed their children.


This year's children’s brand lineup is especially exciting, featuring fabulous brands. Elevate your little ones' style for special occasions with DULAAR, The Smarty Owl and other brands like Essikakids, Taabartoli, P & S Co, La Dee Da, Mini Trails, Maison Marmalade, Funny Bones Clothing, Aceburn, Cocoon Care, The Green Cubs, Little Shiro, Love the world today, Soleil & Co., and Little Bear By Kuber. Complete their look with footwear from Hello Junior and Aria + Nica, and finally indulge in thoughtfully designed customized furniture for your child’s room from Smartsters.


There's plenty for mommies too! Indulge in beautifully curated fashion at the Women’s Fashion Pavilion by Hermosa, Wear Equal, Ambar, Ciccio, House Of Tinsel, exquisite jewellery by GG Petit, and cozy jammies from Night Star and Shop Bloom, elevate your wardrobe with a touch of exclusivity by exploring the specially curated co-ord sets and fashion outfits with brands such as Savoir, World of Gaya and The Style Changer and others in a pavilion curated by Mallika Singhania, and end it with some fine jewellery by Gala Brothers and high fashion sneaker wedges by Anaar and some funky sandals by Tao Paris x Seema Sajdeh. You can also explore health and wellness products from brands such as Zama Organics and The Good Bug.


You can also take a break from the hustle and bustle of the event and unwind in the VIP Lounge with a refreshing Soci Gin cocktail, dessert from Sassy Teaspoon, and of course rejuvenate with a flavorful cup of coffee from Grumpy Coffee.


Last but not the least, if you feel hungry while shopping, you can always enter the Food Pavilion for a refreshing treat. Tantalising Lebanese from Zaatar, comfort food from The Sassy Spoon, pizzas from The Dough Therapy and others are some of the options you will find.

So, go and have a gala time. You all deserve it!


When: Wednesday, April 12, 2023, 11 am to 8 pm


Where: Dome - Palace Halls Entrance, N.S.C.I, Worli, Mumbai, Maharashtra 400018


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